Educating Key Staff on How to Manage e-Distribution Channels
Roommarketer believes that the primary method of improving electronic distribution is to educate and train property staff that who are responsible for managing rates and inventory, as well as the management team that directs them. Improving management of the property management system and central reservations system directly impacts how rates and availability are reflected on the property’s website, global distribution systems (GDS) used by travel agents, GDS-powered websites used by millions of consumers and corporate travel managers, as well as many other users of electronic distribution channels.
Roommarketer comes to your hotel to provide education to key staff. Programs range from one to three days and are custom designed for the level of knowledge and unique needs of each individual client. This includes electronic distribution education designed for all levels of property management and line staff, hands-on training for those involved in rate and revenue management, and thorough process analysis to examine where improvements can be made.
How do you know that all available tools and processes are working as intended at the property level? An outside expert analysis may uncover multiple hidden opportunities to increase revenue. With this service, roommarketer comes to your hotel and performs a detailed process analysis related to electronic distribution. Key components of this analysis include the following topics. Customized programs can be designed as well:
- Rate positioning
- Revenue management
- Competitive analysis
- Channel management
- Strategic use of business analytics
After the property analysis has been completed, a detailed follow-up report is provided with specific recommendations on all needs identified during the analysis process. Based on numerous client experiences, this service can provide the single largest increase in electronic revenue of any service that we offer. One prominent luxury hotel client increased their GDS room nights from 400 per month to 1,200 per month as a direct result of using this service. Most hotels can expect a minimum 10% increase in electronic revenue.
Contact us to discuss your needs. We'll be happy to discuss with you a customized agenda that will generate incremental revenue.