Website Development

Let Us Build You a Website That Will Create New and Repeat Customers

Content-Driven Websites

Many companies offer to build websites. However, few of these companies understand how to build websites that result in new customers and new reservations. While many hotel websites present dazzling images and reinforcement of their brand identity, very few websites contain the depth of content that users require to convert interest into reservations. Roommarketer has long been passionate about content, and has over 20 years’ experience helping its clients drive more revenue through global distribution systems, central reservation systems, property management systems and online travel agencies.

Giving Users What They Want

As marketers, we understand that in order to be useful, a website must be engineered based on user experience from persons who use the website, your prospective and existing customers. All too often, hotel websites are created based on the personal preferences of hotel owners or management, without any consideration for what content and capabilities are desired by the persons who are using the website to research and book reservations. Our focus is designed to create not only beautiful websites, but ones that provide prospective customers with all of the tools and information they need to make a decision to use the website as their primary booking tool. This keeps your customers on your website, rather than more expensive third party websites, and it helps build your brand.

Market Segmentation

Not all website users prefer doing business in English. Is your website multi-lingual - all aspects of it, not just the labels? Understanding your target demographic is key to creating a website that meets the language and cultural preferences of your target audience. We can design for you a website that speaks the language of your target demographic, both linguistically and culturally. Additionally, we can also build in password-protected pages for key customer segments, such as meeting and incentive planners, key travel agents and corporate travel managers. And we will connect it all to your existing web booking engine, or help you find one that better meets your needs, as you prefer.

Are You Optimized?

With the growth of mobile device use for making travel reservations, there is a commensurate need to optimize web pages for all platforms of mobile devices and web browsers. Roommarketer builds websites that are optimized for all web browsers and mobile devices, from mobile phones to tablets, as well as desktop and notebook computers. This ensures that all users of these devices see all of your content in a manner that makes the best possible presentation.

Why You Should Choose roommarketer to Build Your Website

  • 30 years of electronic distribution expertise in the travel industry
  • 20 years of hotel electronic content enhancement expertise
  • A proven methodology of aggregating and marketing and policy content
  • A thorough knowledge and demonstrated expertise of system integration (PMS/CRS/GDS/ADS)
  • Over 20 years’ experience in luxury hotel marketing
  • A focus on user experience, giving customers what they want
  • Over 15 years’ experience in web site development in the travel industry
  • A web development best practices methodology that has led to over 700 successful web development projects
  • Multi-lingual capabilities
  • Platform-neutral presentation of data optimized for PCs, mobile phones and tablets