Private label representation - medium size hotel group
An Asian luxury hotel group previously represented in the GDS and online travel agencies by a luxury marketing and reservation services company desired to find a more efficient means to market its hotels. Roommarketer was brought in to first help define the project objectives and establish the project scope. Once the project objectives were clearly defined, roommarketer developed a customized request for proposal and sent it out to the companies best suited to meet the client's needs. All responses to the RFP were evaluated using weighted criteria to help assign importance to critical needs. A formal recommendation from roommarketer was made, and roommarketer was involved in helping negotiate an agreement that exceeded industry reservation growth standards on behalf of the client. A comprehensive media plan and critical path were established for the implementation phase, and roommarketer managed the transition from the former vendor to the new one. Regular communication between roommarketer, the vendor and the client ensured that all challenges were quickly identified so that solutions could be developed and implemented. Despite millions of dollars in GDS revenue at risk, a successful transition was made to a new central reservations system.